Little Rock Arkansas Regional Office
Black Community Development and Chamber of Commerce of Arkansas is proud to have some of the industry’s best. The Regional Directors are the heart of our organization, they are responsible for delivering BCDCCA programs, goals and objectives to the community. The success of BCDCCA rest on their shoulders. BCDCCA Regional Directors are commented to the improvement of our targeted citizens in the Great state of Arkansas.
BCDCCA Little Rock, Arkansas Regional Director
Mrs. La'Sonja Reed
La'Sonja Reed brings a unique blend of over two decades of unwavering commitment to community service and organizational leadership in Arkansas. Her entrepreneurial journey, which began in 2011 with the establishment of Nevsea LLC, a firm dedicated to empowering businesses through corporate training, accounting, and professional development, sets her apart. Her tenure at Arkansas Blue Cross, spanning over 10 years, has seen her take on various leadership roles, fostering strong relationships with providers and members statewide and overseeing membership for over 45% of the company’s operations. In her past role as Vice President and Chief Financial Officer of the Booster Athletic Club, she has tirelessly worked with local businesses, city government, and the military to secure funding and mobilize community support to provide consistent and quality food for underserved students.
La'Sonja has honed her skills in strategic process development, budget oversight, and cross-departmental collaboration, while refining her expertise in negotiation, crisis management, and conflict resolution. Her experience ranges from managing large-scale operations to engaging with nonprofit organizations, positioning her as a vital partner in driving both corporate and community growth. She holds an MBA in Leadership and Organizational Management, a BA in Business Administration/Management, and an AA in Accounting. With her analytical acumen and visionary perspective, she empowers local businesses, nurtures thriving communities, and fosters meaningful partnerships. Whether facilitating corporate enrollment initiatives or orchestrating fundraising events, La'Sonja consistently delivers strategic outcomes that strengthen community bonds and ensure organizational success.
La'Sonja's roots run deep in Arkansas, having been born in Hot Springs and making Jacksonville her home for many years alongside her husband of 18 years, Eric Reed—owner of All for the Kulture LLC, a freight carrier company operating across the region. This personal connection to the state and the inspiration she draws from her family, particularly her three daughters, fuels her commitment to community enrichment. As she steps into her new role as Regional Director for the Little Rock branch, La'Sonja is ready to champion economic development, foster productive relationships with civic leaders, and create partnerships that uplift local entrepreneurs. With her people-first mindset, proven leadership, and unwavering dedication, she aspires to advance the mission of the Black Community Development and Chamber of Commerce of Arkansas while serving as a trusted resource for the greater Little Rock community.
Contact Us
Address
Contact
Opening Hours
4300 Rogers Avenue
Suite 20-474
Fort Smith Arkansas 72908
Mrs. LA 'Sonja Reed, Regional Director – Little Rock, Arkansas
844 - 442 - 2322 Extension 3
Mon - Fri
9:00 am – 5:00 pm
Saturday
CLOSED
Sunday
CLOSED
844 - 442 - 2322 Corporate Extension 1
Black Community Development and Chamber of Commerce of Arkansas
BCDCCA
Little Rock Regional Office
Tactical Plans
The Black Community Development and Chamber of Commerce of Arkansas,(BCDCCA), Little Rock Regional Office under the jurisdiction of the Black Community Development and Chamber of Commerce of Arkansas, (BCDCCA), follows BCDCCA By-Laws, Policies, Rules, and Regulations.
BCDCCA Pine Bluff Regional Office is dedicated to deploying, implementing, and managing BCDCCA strategic plan, programs, and activities, that support Entrepreneurship, Economic Empowerment, and Sustainability of our targeted Community in Little Rock Arkansas and the surrounding communities.
BCDCCA has selected Little Rock, Arkansas to be the first regional office location. Based on demographics, and regional requirements. BCDCCA Little Rock Regional Office will be committed and focused on activities that will support the following BCDCCA planned goals for our targeted Communities:
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Increase Business Development, Entrepreneurship, and Growth
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Provide access to Capital
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Obtain Regional entities to provide funding and assist our programs.
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Provide Education and Training for the following.
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Obtain Certificates, to advance job skills and optimize employment opportunities
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Financial Literacy
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Business Development
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Community Service
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Etc.
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Provide Technical Support for documentation completions, (Grant Writing, Loan Application, etc.)
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Assist the African American and Black Farmers
Director: The BCDCCA Regional Director reports to the BCDCCA president or their designated committee. The BCDCCA Regional Director follows the BCDCCA By-Laws, and all BCDCCA Rules and Regulations. All BCDCCA Regional Directors activities must be approved by the BCDCCA President or their designated committee. The BCDCCA and all other activities stipulated by the BCDCCA president or their designated committee.
Under the leadership of the current Director, Mrs. La 'Sonja Reed., we will establish the regional office by completing the following BCDCCA activities:
Stage One
Staff Selections and Introduction of BCDCCA Little Rock Regional Office
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Select the appropriate required staff. BCDCCA Regional Director has the options to appoint or not appoint the following positions. The Regional staff may be paid or unpaid depending on BCDCCA funds available. Some of the initial positions that may or may not need to be filled are:
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Vice Director: Reports to the Director and performs the roles and responsibilities assigned to them by the Director.
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Coordinator; Reports to the Vice Director or Director. Executes assigned specific projects. A Coordinator often is required to come to the Director or Vice Director when they have a question, rather than making an executive decision if they are not sure.
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Assistant: Report to the Director and Vice Director, perform the tasks and activities assigned to them by the Director or Vice Director. The Director can have as many assistants as they may need.
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Secretary: Reports to the Director and Vice Director, performs secretary activities
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Ambassador: Reports to the Director and Vice Director, acts as a representative of BCDCCA for public events and assigned activities
2. Establish the Regional office address, mailing address, email address, phone number, and business cards and meeting
location.
3. Introduce the Little Rock Regional office to the General Public covering.
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Mayor’s office
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Chamber of Commerce’s
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Regional Legislative Representatives
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Regional Corporations / Business
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Regional Education Institutes
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Regional Community Organizations
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Promote Fund Raising and Membership Drive
Stage Two
Implementation of BCDCCA Programs
Implement the following BCDCCA Programs
1. Disadvantaged Small Business Consulting. Identify African American and black business and citizens who may have a
desire to start a business or need help growing their existing business. and Provide Education and Training for the
following.
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Financial Literacy
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Business Model
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Business Development
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Etc.
2. Identity Access to Capital. Identity Grants, loans, and monies available for African American and Black Communities
that would generate business and home ownership and make improvements to existing African American and Black
business and homes.
3. Technical Support: Assist in completing documentation, provide technical support and guidance to our targeted members for responding to RFPs
, finding capital, marketing, contract negotiations and accessing
opportunities that would enable them to start a business, sustain, or expand their existing business, or purchase a home.
4. Develop Partnerships. Seek Partnership with Regional Corporations, Educational Institutes, Healthcare Organizations,
Municipalities, and Regional State and Federal Government agencies.
5. Employment Development. Promote BCDCCA Internship and Recruitment programs with Regional Corporations,
Educational Institutes, Healthcare, Municipalities, organization and Regional Government agencies for recruitment of
BCDCCA members, from our targeted community, of Little Rock, Pulaski County, and the
Little Rock Arkansas Region for both full time employment and contractual opportunities.
6. Training and Education. Promote existing and develop new training and education programs and seminars to help
our targeted businesses
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Obtain Certificates, to advance job skills and optimize employment opportunities
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Improve Community Service
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Etc.
7. Assist Our targeted Farmers
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Work with the Socially Disadvantaged Farmers and Ranchers Policy.
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Work with the 2014 Farm Bill Policy.
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Work with The University of Arkansas at Pine Bluff’s Small Farm Program.
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Work with the U.S. Department of Agriculture’s.
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Work with (USDA) National Institute of Food and Agriculture (NIFA).
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Etc.
Stage Three
Other Regional Activities
Perform the following BCDCCA Activities
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Events
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Gala
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Awards
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Scholarships
The BCDCCA Little Rock Regional Office working under the guidance of our corporate office, Black Community Development and Chamber of Commerce of Arkansas is looking forward to creating Generational Wealth, Growth and Prosperity for our targeted communities in Little Rock, Pulaski County, and the Little Rock Arkansas Region of the Great State of Arkansas.
REGIONAL OFFICES POLICY
The Black Community Development and Chamber of Commerce of Arkansas, (BCDCCA) Regional Offices are under the jurisdiction of the Black Community Development and Chamber of Commerce of Arkansas organization. All BCDCCA Regional offices must follow all BCDCCA By-laws, Policies, Procedures, Standards and Guidelines. Failure to follow BCDCCA By-laws, Policies, Procedures, Standards and Guidelines can result in removable.
President/CEO: The President/CEO shall serve as the chief executive officer of the Board and shall implement Chamber policy as established by the Board of Directors. The President/CEO is responsible for all activities emulating from the National Office, the BCDCCA Board, implements, manages the Strategic Plan and the BCDCCA operations. The President/CEO shall make and submit to the Chamber such reports as the Chamber may prescribe relative to Chamber finances. The President shall have the free will to develop committees that report to the president, whose purpose is the management of certain BCDCCA operations.
Executive Vice-President: The Executive Vice-President at the guidance and management of the President/CEO manages the staff and operations of the Arkansas Black Chamber of Commerce and the operational implementation of the Strategic Plan. The Executive Vice-President can also manage the monies received and, in addition to the Executive Vice-President Finance, is a signor on Arkansas Black Chamber of Commerce accounts.
Director: The BCDCCA President or their designated committee, can appoint a BCDCCA Regional Director, Co-Regional Directors, Interim Regional Director, or co- Interim Regional Directors. The interim period will be decided by the BCDCCA president or their designated committee. The BCDCCA Regional Director reports to the BCDCCA president or their designated committee. The BCDCCA Regional Director follows the BCDCCA By-Laws, and all BCDCCA Rules and Regulations. All BCDCCA regional Directors activities must be approved by the BCDCCA President or their designated committee. The BCDCCQA Regional Director is responsible for implementing and managing BCDCCA programs and all other activities stipulated by the BCDCCA president or their designated committee. The BCDCCA Regional Director can be assigned to a region or a location.
The BCDCCA regional Director may be paid for their services, if funds are available. The Director can appoint individuals to assist them in performing their responsibilities, as volunteers. All BCDCCA Director hired- for pay staff must be approved by the BCDCCA president or their designated committee. All BCDCCA Volunteers and paid staff must follow the BCDCCA By-Laws, and all BC DCCA Rules and Regulations.
BCDCCA Regional Directors cannot enter any contract, agreement, financial arraignment without written approval by the BCDCCA President or their designated committee.
BCDCCA Regional Offices cannot receive donations without the written approval of BCDCCA President or their designated committee
BCDCCA Regional offices shall follow any goals identified by the BCDCCA President or their designated committee
The BCDCCA Director reports to the BCDCCA president or their designated committee on a scheduled basic.
The BCDCCA Director may use the following positions titles for appointments or hires;
Vice Director; Reports to the Director and performs the roles and responsibilities assigned to them by the Director. The BCDCCA Regional Director may have as many Vice-Directors was they need
Coordinator; Helps the Director or Vice Director, when needed and executes specific projects, or tasks. A coordinator often is required to come to the Director or Vice Director when he has a question, rather than making an executive decision if he is not sure.
Assistant; Report to the Director and Vice Director, perform the tasks and activities assigned to them by the Director or Vice Director. The Director can have as many Assistants as they may need.
Secretary; Reports to the Director and Vice Director, performs secretary activities
Ambassador; Reports to the Director and Vice Director, acts as a representative of BCDCCA for public events and assigned activities.
Annually, BCDCCA President or their designated committee will conduct annual BCDCCA Regional Directors meeting with the BCDCCA Regional Directors, to discuss the BCDCCA goals and objectives identified by the BCDCCA Board, and enforced by the BCDCCA President or their designated committee to the BCDCCA Regional Directors.
Quarterly or whenever required, BCDCCA President or their designated committee will conduct meeting with the BCDCCA Regional Directors to discuss all BCDCCA Regional Directors pertinent matters at that time.
Dress Code; All BCDCCA Board Members Sr. Advisor’s, Executive officers, Directors, Vice Directors, Staff, Volunteers, are expected to dress business casual at BCDCCA events , or follow specified Dress codes at special events.